Spotify introduced Verified Artist User accounts which can be a handy tool for you as an artist to utilize.
Spotify users can follow artists and see which music they are listening to or follow their playlists.
The options are still limited, but we do not rule out that in time Spotify Artist user accounts will be something like Facebook, where artist can also share images, links or messages with their fans and probably even more fan analytics.
Getting a Verified Spotify account:
Once you have your music on Spotify, getting a verified artist account on Spotify is easy.
Create a new Spotify user account here. It’s important that you sign up via email and not Facebook.
Choose a related name if your stage name is already taken, or if you already use it for your personal account. You can add an underscore for instance, or add a word like verified or Spotify to your stage name. Later on you will be able to change this to your actual stage name.
A verified Spotify Artist page is linked to a Spotify user account. Everything you do with the user account will eventually be shared with the fans who follow your Spotify Artist page.
Upload a 2048x2048 pixel JPEG profile picture to your site or a dropbox account. You’ll need the link to the image in the next step.
Fill in this Google form to request your Verified Spotify account. You need a Google account to fill it in.
In order to verify your Spotify account, you will need to share the artist profile with the Twitter account of your your artist / organization. For example, to verify Foo Fighters, you'll need to share the Foo Fighters Artist page on @foofighters.
If you don't have a Twitter account you can email Spotify Artist Services, they will then resolve it in a different way with you.
And that's it...
Usually Spotify will evaluate your request within 7 to 14 days. In the meantime you can already create a playlist or share tracks or albums, so your account already has content when the verification is done.