You've just made a website, or made the decision to create a website, congrats! Now it's completely normal to be a bit puzzled on what to do next; where do you begin promoting it, and how do you begin to see results and success in reaching and gaining more fans.
This blog piece will cover:
- Important content pages to include on your website, what is for what.
- Which widgets to use to gain the most out of a fan's visit to your website.
Having your own website is fun and shouldn't be intimidating. Enjoy the process of designing your own unique website and building up your brand to reach your marketing goals.
Important content to include on your website:
The welcome page to your website. Make an impression that lasts with hi-res/sharp images (one or multiple), or a video. When a website is visually attractive, people will be able to connect to your desired look & feel – with that being said, make sure you create a look & feel that matches your music and brand.
This is your spotlight and chance to explain through written word who you are as an artist, and what you aim to achieve with your music. An about section is a great time to list your past achievements/successes; to give the fan an idea of what sound you have by telling them who you are inspired by or can relate to style-wise. This is a time that you can let your personality shine through and allow the website visitor to connect to you as an artist and a personality. If a fan feels they understand your personality then the chance of them understanding your music, and becoming a fan, is higher. Find the right fans, because those are the ones that will be with you in the long run.
Music– the star of your website and really... the purpose people want to check you out. You can choose to connect your Soundcloud for a live sync integration and/or upload your own tracks or music videos. Uploading your own tracks or videos allows you to tell the story behind the track or give the lyrics. You can also create categories to sort your uploads for your fans, ie: Remixes, EP's, Singles etc.
Make it easy for fans to get a good sense of your style of music. Use certain widgets to highlight special tracks or releases (see below with widget tips). If you don't have music to upload or showcase, then mention it by adding a 'News' page and writing a piece explaining that music is coming soon, and to stay tuned.
You should be easily accessible for fans and website visitors to reach out with questions, comments, or booking inquiries. Contact forms are easy to use, organized for the user, and helpful for you to collect visitor data (their emails). Collecting emails is very important for your communication strategy to have a strong database of fans to inform them of your latest releases, new tours or events, big news etc.
You've gained a new follower, now it's important to follow through with informing them where they can see you live. It's important to make it as easy as possible for fans to gather as much information, in an organized manner, as possible. When you post your events, you can also add the ticket link. To cut down on even more time, you can choose to connect your Facebook Events and/or Bandsintown account for a live sync integration.
If you choose not to connect your Instagram and/or Youtube, you can manually upload both photos and videos on their respected pages. It's essential to give fans a visual impression of you are a music artist.
Which widgets to use for which purposes:
Attracting fans to become regular visitors to your website is important, so how can you do that? Using widgets will help you achieve this. Below you will find a list of widgets and what their uses can be and mean for your website and branding goals.
For those that are active on Twitter and have quite a following already, or those looking for this, the Twitter widget will help you. Highlighting your feed will encourage website visitors that are also active on Twitter to follow you or tweet about you.
With this player, you can select a track you have on Spotify. Many people around the world use Spotify, and if they are encouraged to play your track on Spotify, they may end up playlisting it, playing it several times, and who knows– perhaps it will be picked up by Spotify someday!
Soundcloud is also a very popular platform for fans and for other artists. This widget is great to showcase a single or a set. If you played at an event and it was recorded or recorded a set for a podcast– this is a great widget to highlight it on your website and gain more followers.
A lot of fans will search on Facebook for an artist they like, make it even easier for them by promoting your artist page on Facebook. With this widget they don't even have to leave your page to give you a like.
This widget is automatically on your website by default and is created by the social media connections you made while signing up for Revolve. You can add even more links to your social platforms. Choose out of an extensive list of platform connections. We advise you to not choose more than 8.
It's very important to collect the email data from your website visitors! Then you can later email them directly when you have news to give about gigs, new releases etc. Social media is changing and transforming every day, emails are here to stay.... at least for now and the foreseeable future.
Mp3 In Exchange For Email:
This is another chance to collect the email address of the visitor, but with this widget, you can make it more enticing by offering a free download in exchange for their email.
When you have a new release on Beatport and would like to promote the sale of it, this is the widget for you!
Mixcloud is rising in popularity among artists, fans, radios, podcasts, events etc. If you are active on this platform, use this widget to highlight your latest activity.
Are you an avid 'Snapper'? Snapchat is a great way for fans to create a personal connection with you as and artist and a brand. With the Snapchat widget, you can encourage website visitors to follow you on Snapchat. If you haven't already, start pimping your Snapchat with fun stories of your everyday life as an artist, make sure to include backstage shots!
We have this option so users can include a widget we may have missed, or haven't built yet. Would you like to see a widget that isn't included in the list? Chat with us here and we will add it to our list!
Play around with the widgets you use, and change them often depending on the goals you have. Did you just record a set from a festival and post it on Soundcloud? Did you just release a new track on Beatport? Are you taking over as a guest Twitter "take-over"? Keep your website fresh, and that will keep fans coming back!